Youtube transcript great source of natural article

I use the word natural article because it come from humans to the humans i.e why this article of mine is to tell of find.

Does youtube transcript a great source of article.

I have selected a random youtube video in which i can find a transcript. so my search come to a video whose transcript i paste i give credit to them to talk. Please don’t take personally it’s a experiment from mysite to get content from new source.

And for Rand we all love you 

0:00
iraq grapes right are
0:03
today I’d like to start off with the you talk to us a little bit about
0:07
arm muscles sure yet so I’m
0:11
for those who may not know a scene where a a software company based in
0:15
in Seattle Washington owners we actually just moved into new office in China show
0:18
you guys a little bit
0:19
who look at the fancy new of Ernest
0:22
I’m and you know so lotsa for
0:25
possible software engineering folks working hard on
0:29
trying to build on solutions to help
0:33
how web marketers particularly those focus on things like SEO and social
0:36
media and content marketing
0:38
how with their effort so we have now we have a a sweet about a dozen tools
0:42
including things like
0:43
open Site Explorer and fresh and explore far wonks your difficulty in search now
0:48
so sent on and on and on and on and on
0:50
and we have a I’m serve our our primary campaign focused
0:55
I’m system which is pot for muchas mas analytics and that
0:59
essentially is designed to help folks you know and put in their website their
1:02
competitors
1:03
and track both those progress over time hmmm
1:07
be able to you look back in time and see how they perform see what’s working and
1:11
what’s not working
1:12
I get a crawl their website every week and see if there’s anything gone wrong
1:16
all those kinds of things you track your keyword rankings et cetera et cetera
1:20
I so it’s been yeah has been fun we’ve been numb
1:24
kinda growing the suffer side a business for about I almost seven years now
1:29
and I’m about 21,000
1:32
paying subscribers and I and a phenomenal community and
1:36
I’m working with a great group of folks here yeah I saw your videos and the
1:41
officer
1:41
looks like a great place to work on also up
1:45
specialist in eqn Ryan for help me put this together
1:48
yeah thanks Nikki could
1:51
right now I’m going to Lake underneath my name here
1:55
that shell special offer that and masa put together just for this the bad
2:00
on the given an additional sixty days don’t try out there
2:04
Iran tool just
2:07
Riaz and thank you very much up idea
2:11
my pleasure and whether marking team sable to get something together for us
2:15
NASCAR at the time yeah there’s a league record low my name there
2:18
wanna go to that also posted it in a show by Tom
2:22
I am aware this really going to some questions here
2:26
how to capture when she was a ripple human 10 min
2:30
I’ll let you pick you up the my yeah
2:35
a some is it really good so I yes his question from
2:39
Gregory Johnson he’s asking what’s the best way to optimize your website when
2:43
you get wanna get more clicks
2:45
for wide range people searching for your products or services online
2:48
I’m and does it work differently for Google being Yahoo
2:52
Yelp et cetera I’m so you know this is kinda
2:55
a good question gregg really gets to you you know fundamental aspect us the other
2:59
we talk about a lot which is
3:01
I’m keyword targeting and the distribution %uh
3:05
keyword amante writes a bit basically you have a choice
3:09
as a as a website owner nizzle marketer about whether you’re gonna kinda target
3:14
a few key words very heavily I am
3:17
and and really you know focus on trying to rank for those few
3:21
concentrated set secure terms or phrases or whether you’re
3:24
gonna put breadth-first and instead try and target
3:27
a lot a large range keywords I’m if you’re going after that
3:31
you know very tight grouping generally speaking that means you have a smaller
3:35
website with less content
3:36
on it I’m it also means that you know you’ve
3:39
determined that your customers or potential customers are really searching
3:43
for
3:43
just a few very small very focused terms
3:47
and that you know that a an important part cured researchers to determine
3:51
whether that’s true or not
3:52
if you find the other way right that instead lots and lots of your potential
3:56
customers are searching for a huge variety
3:59
well then I would actually urge you to go and
4:02
have have a lot of individual pages
4:05
that are how targeting knows I might encourage you to do some content
4:09
marketing like a blog
4:10
I’m you know you want to not get way to help yourself some just produced pages
4:15
for
4:16
no reason but you do wanna have hmmm really a content effort
4:20
going to train and reached at audience and then you asked about you know being
4:24
in Yahoo verses
4:25
I’m each other and and Yelp and those are the ones there are
4:29
some peculiarities to each search engine writer being versus
4:33
a Google remember being powers ya who so ranking in being in Rankin ya who were
4:38
a pretty much equivalent I’m and Google powers for example lol
4:42
to write about right now I’ll ranking in Google’s how you achieve that
4:45
I’m yelp is a very different story but
4:48
in general with a major web search engines like Google Bing and Yahoo here
4:52
in the US
4:53
I did it is the case that the things that you do
4:56
right for Google are going to propagate over to
5:01
are being in Yahoo and so by and large you can do this the one thing I would
5:04
encourage you to do
5:05
sign up for being webmaster tools they have their own separate webmaster tools
5:08
from Google of course
5:09
and I you can see some about the warning suggestions
5:13
errors issues they might have with your site through that I am
5:16
that alien also used by who have mastered souls to our to back that up as
5:20
well so
5:21
yeah for Google definitely Google Webmaster Tools I and if you’re
5:24
optimizing
5:25
just for Google the one thing I’d urge you to do with being is at least sign up
5:28
for their webmaster tools take a look at it
5:30
at what they’re saying they’re about your site absolutely in before you the
5:33
next question ran
5:34
one thing I wanted to bring up and you did put a link down below
5:37
to someone at your question earlier she answered that
5:41
well Mac cuts announced last week about the whole
5:45
blog our guest blogging German type stuff and I watched a video on one
5:49
question I had
5:51
personally where he was arm do you think it’s almost
5:54
in a way that like I almost where
5:59
links used to be it with authorship on
6:02
the morning you mean you you had said
6:05
you recommend that people on their own site where the Indian guest blogging
6:10
March
6:11
my my point what I’m trying to say here is depending on it
6:15
do you think with the domain authority say might mas or
6:19
New York Times whatever is your if you’re posting on something like that do
6:22
you think that
6:24
maybe that gives you a boost in authorship means post like blocking a
6:27
journalist blogger
6:28
calmer weather
6:32
it we lost
6:32
audio can hear me now
6:37
yet okay the so little our little but not apparently if you press it
6:41
stalled on I yeah so basically
6:45
you know it it’s the case that if you hum
6:49
it right now today there’s no authorship base ranking rate Google doesn’t say oh
6:55
this author has a higher author rank and so we are going to
6:58
put their content up for say they don’t yet do that they’ve been very public
7:02
about the fact that doesn’t exist all the tests are showing it doesn’t yet
7:04
exist
7:05
but many people in the SEO field are presuming that that’s where they may
7:09
eventually go
7:09
and so certainly I would imagine that if you are an officer
7:13
who has written for these high domain authority publications
7:16
absolutely you know why would it not be the case I
7:19
that you know they that that that they go after signals like that so
7:23
if you’re doing that sort of preparation work now
7:26
that’s great and of course there’s tons a benefits to posting on this highest
7:30
already set anyway
7:31
those sites are going to be you know have very very high editorial guidelines
7:35
which means that you’re not going to get into the kind problematic
7:39
and sketchiness have gas posting the backups was talking about on his blog
7:43
Toronto you know if you’re ready for the new york times worse you get a
7:46
are you must post approved by our team here you been through an editorial
7:50
process ran to the new york times even pick your weekend
7:53
you know a that that is exactly the kind a signal that Google’s looking for right
7:58
they’re looking for someone who says
8:00
we’ll just let any old content in here we need something truly uniquely
8:03
valuable and if you’re contributing that
8:05
in showing that you’re an expert on the topic and we believe the site that’s
8:08
akin to you
8:09
the nurse this will help you know validate your link graph
8:13
right so I mean that’s what I want to bring out because it wasn’t something
8:16
you mentioned but I do think that
8:18
you know it would definitely go that way which spans possibly yeah
8:21
quite possibly her so let’s see and you guys are welcome
8:25
he looks like you can you know plus one the questions if you if you want
8:28
boost into the top a bottle Haber un suono this issue
8:32
it not or no relation actually I G
8:36
no way property and a bob say well each other we know it’s okay
8:40
and I would like to find out more about rich snippets I like those pictures of
8:45
Philistine Google
8:46
yet so I actually there’s a great I’m
8:49
agreed a resource on that from SEO gadget
8:53
where Richard Baxter fresher catch a break down like every type a schema .org
8:57
rich snippet market that you can possibly get am
9:00
site urges if you search for SEO gadget schemer .org
9:04
an you will find that resource center that’s a great want to be able to find
9:07
all those different opportunities and there are
9:09
quite a few these days yes it just because you do use the market doesn’t
9:14
mean it’s going to show up
9:15
good that’s right yeah they’re picky about it the they really are
9:19
yep I how does a communication job seeker use SEO best attract hiring
9:23
managers and employers
9:25
specifically if they have a professional development blog on their site I
9:28
actually think this is a phenomenal
9:30
I am you know there’s a phenomenal way to go I am
9:34
and and are our thank thanks for asking so I or
9:37
you know what I like about this approach is essentially saying I’m gonna be
9:40
inbound I’m gonna let employers come to me and this happens to me all the time
9:43
right I go
9:44
and I see a post from a developer
9:47
the time popular on Hacker News and I
9:50
I always click that about section you especially if they say
9:54
you know I’m currently seeking are there something on their side bar
9:57
so this is sort of content marketing for yourself you’re putting out
10:00
you no posts and information ninety years
10:03
I’m visuals videos whatever it is that’s a shame
10:07
this is my area of expertise and then you’re letting people find that
10:10
in promoting through social media is great you know
10:13
Hacker News obviously being an all school format but to
10:18
being able to they’re getting rowdy over here
10:21
but I’m but being able to a
10:24
you know do that with SEO by having essentially
10:27
a piece of content that archie were targeted
10:31
that’s another great approach a lot I like this focus a lot
10:35
I’m and I think there are some emerging platforms
10:39
I that’s sort of what you do about what one thing I would definitely urge
10:42
everyone who’s doing this to do
10:43
go on LinkedIn and make sure you are using LinkedIn’s
10:48
I’m content sharing pot for writes a LinkedIn does have a way to share just
10:52
like Twitter or Facebook recompose to it
10:54
make sure that you’re putting your posts up there cuz that’s where a lot of those
10:57
folks are gonna be looking
10:59
winter began our next question
11:02
its residents of your oh yeah
11:06
Brandon wants to know what is your opinion building links authority the
11:09
third party sites
11:10
%uh for example Yelp YouTube Google+ business
11:14
pages et cetera and yes suggestions on how did a I actually love this
11:18
Idaho wiper tried a about why you might not want my you might want to do
11:21
SEO for somebody else’s website
11:25
right like at going over the nice thing about doing this
11:28
is a lot of the time you’ll be seen I’m you know your efforts are far less
11:32
promotional
11:34
right are self promotional I mean if you’re promoting your own LinkedIn page
11:37
okay that’s a little different
11:38
right but if you’re promoting for example an article that happens to
11:41
mention you are is kinda value
11:43
or has met information value that is sitting on
11:47
you know the New York Times or I’m the Seattle PI
11:51
or a you know om whatever
11:54
it but whatever your local at news or serve repute might be
11:59
I that is often much easier to do promotional
12:03
mature for that the other thing is because those domains often have a lot
12:07
of domain authority
12:08
they require very few links to get them to you all
12:12
you know top so the search results how much is a really powerful thing right
12:16
the new york times there’s an article on there that you want to rank well
12:19
man you know half a dozen links from good spots including your own website
12:23
and it’ll probably rank on page 14 whatever you want
12:26
hum as is call checkered sorry say again
12:30
unless it has no followers yet well okay obviously right in the ass followed
12:34
links right like get it could follow the links for gets or sets
12:37
I’m and if you want you to her brain even check out that to that way part
12:42
Friday that I did on how to do SEO
12:44
I’m for not your own site right for other people’s web sites
12:47
that’s a a a good source on that topic and
12:50
anything at my dads don’t last that other website West
12:54
on the couch I yeah I mean this is Sam’s
12:59
you know there’s a their servant old-school spam technique that use to
13:02
you our
13:03
you know that used to work that I’m and I’ve heard I’ve heard stories that may
13:07
be a sometimes still works right that the ideas
13:09
this is how you clean your spam links essentially say you
13:13
and have a page on the new york times are at work wherever somehow 30 domain
13:17
that links to you
13:18
you point a buncha spammy links to that site knowing that it won’t hurt them
13:21
but it might help it and then that sorta passes some extra do studio
13:26
at I don’t think that works anymore I wouldn’t try it
13:29
I means yet different don’t do this
13:33
I’ll Etsy air quotes know what’s the best way to optimize for multiple cities
13:37
and states
13:39
so the tough part here eric is that it’s not just about building pagers
13:44
for these individual cities and states you also need to be providing
13:48
unique value something that I someone from that local area would go and find
13:54
that page and say wow
13:55
this guy really seems to know oklahoma city or really since note also
13:59
or really seems no I Omaha or Seattle or Portland or whatever dislike
14:04
you must be providing something that is of clear unique value not just keyword
14:09
targeting
14:10
you know when having a page for every city in state and the same content or
14:13
the same rewritten or spun content
14:16
preacher those pages there has to be some unique value and that’s akin
14:19
you know that’s what algorithms like Google’s Panda update
14:22
are designed to address is this relief in content just repetitive
14:27
pages that are trying to target those so yes you know a lot with branch I sites
14:31
where they
14:32
make more yeah it’s the same constant adjustments to make a sense
14:36
yet so I the way that I like to do this is to start small
14:39
and to make sure you really are either you are or the personal trainer page
14:44
has has really been there is truly an expert can really provide
14:48
some value you know just getting unique content by like
14:51
you know trying up census data and making a graph reach one Ac
14:55
the the that is not uniquely valuable you get that anywhere on the web
15:01
rich the next 10
15:04
as a Julie wants know what is france /a about Matt’s
15:07
I’m at I was actually just cover that revelation
15:10
i’ma yeah we talked about that also I and many others I know and work with
15:14
would love to know what RAM things in general
15:16
content trans in 2014
15:20
yes all into the second one says here to talk about the first one I’m
15:25
so web content trans the way I see things going is essentially we have
15:30
come sir what I call to big trans going on one
15:34
is a massive increase in the number of marketers
15:37
who are hmmm interested in
15:40
and performing content marketing and because of that
15:44
you have much much more competition that you’ve ever had before
15:50
that increase competition is causing a second trend
15:53
I’m which is what I’d call consumer 50 our content for teak right
15:58
people have people who I’m you use social media to find content to
16:03
findings on reddit you know gets a female to them by France
16:06
I use Facebook that they’re getting overwhelm the amount of content that
16:10
they are receiving
16:12
or being am you know able to access
16:15
his chest a exponentially larger than it was just a couple of years ago
16:20
and so what these two trends combat together combine to do is they make it
16:24
such that
16:24
a content marketer today and for the future
16:28
is gonna have to do two things in my pic number one focus on
16:32
quality over quantity hide you can’t just say
16:35
to do come to marketing I’m input about the blog post every night
16:39
I don’t think that’s what ru
16:42
you know quality it like a great content marketing will will entail
16:45
I think it’ll be I have something truly valuable to share
16:49
I have a unique great way to present at you know I’ve really put in the effort
16:52
I’m gonna put some out there that is far beyond
16:55
I am you know the quality of what any whilst as certain things are gonna
17:00
own nyse: is aged the you know the second piece of that is
17:04
and not just great quality but uniqueness of presentations
17:09
so GNP exception to the rule
17:12
is going to be more and more and more important and that means
17:15
you know the standard long scroll the infographic that everyone seen a hundred
17:19
thousand times as all chart for
17:21
think nap might not be so great anymore
17:24
am the silly little fun YouTube video might now work as well as it used to.
17:28
the you know the standard blog post which is some blocks attacks might not
17:32
work so well
17:33
but we’re seeing the rise of things like a a subtle
17:37
right SV BTL the I’m
17:40
as a blogging platform because it’s very unique and at it really is the exception
17:43
to the rule in terms of presentation
17:45
I we’re seeing a lot more visual assets do particularly well
17:49
you’re seeing high quality am a
17:52
interactive elements and quizzes and these kinds of things
17:56
at the New York Times had a great language-based squares right that to
17:59
try to identify where you are from based on how you answer critical questions
18:03
so but there’s a this opportunity
18:06
and I think they also me you can mention it but
18:09
important simply not just checking out with somebody else is right and you know
18:13
just cannot
18:14
be unique with it and Ste de Rohan Singh
18:17
Jim yeah absolutely non salty coleman asks
18:22
seems like semantic search is a growing trend in the industry
18:26
to believe there’s a shift away from traditional on page keyword optimization
18:30
and how can marketers up and marketer ears
18:34
leverages Nikon to mark in charge yet so common I do see this a little bit rate
18:38
Google had this big uptake of hummingbird that happened I’m
18:42
last August a man outside last september
18:45
and with hummingbird essentially this is removing
18:48
more away from keywords
18:51
and and and specifically targeted keywords to
18:55
topics right and I’m the way that they’re
18:59
you know I’m valuing stuff is is a
19:02
based on your relevance to the topic not to the keyword
19:07
it I don’t think cue were targeting is going away anytime soon
19:10
but I do think it’s becoming a little less critical om
19:13
miss a great thing for marketers because it means that I can for example
19:17
target an important here term or phrase: and if I
19:20
and producing truly wonderful content that is getting shared an amplified in
19:24
getting all the signals a Google likes
19:26
that in fact what will happen is our
19:30
it Google will recognize that and start ranking me for lots of terms and phrases
19:35
surge in a fuzzy match kind of way that I wouldn’t ordinarily have been able to
19:39
rank for
19:40
at a that’s a wonderful thing right it’s like extra opportunity extra traffic
19:44
extra benefit for producing something I am
19:47
great and so is a content marketer you experience as these benefits if you are
19:51
putting out that really does to breed content
19:54
but I would still urge you to do cured Research Inc you were targeted because
19:57
the
19:58
those sconce those things still are important SEO absolutely
20:02
ride she iraq has a question
20:06
you know lets seeee 222
20:10
necessary except what’s the value of the parallax
20:13
piece of content from SEO perspective the is a useful or as a gimmick like
20:17
flash
20:18
I’m so I don’t think hey relax I think para lacks
20:22
or flash are gimmicks I think they can be
20:26
they’re not useful from an SEO perspective on their own what they’re
20:29
useful for
20:31
is if that I’m presentation format
20:34
amplifies or increases your chance of amplification
20:39
then it will help your SEO right so this is really about user experience
20:45
and my ability to you hmmm have this go far and wide across the web
20:49
and a flash OPSEC great if parallax up that great I’m
20:53
something else helps that you know a complex JavaScript
20:56
up video whatever crap
20:59
your account limited though because it is one page so it’s
21:02
you know your optimization for is on its way
21:06
China yeah you can to you you know you can have that internal search on the
21:10
scripts
21:11
am you know the hash bang system I
21:14
if you wanna go that route to to make sure that individual
21:18
a sections of the page are reachable
21:21
individually in in Google’s to a pretty good job making that
21:25
indexable but yeah so I I think about the parallax thing as a
21:30
hmmm this is the best way your users wonder receive this
21:33
and should it be a single page you know let’s not forget a lot of people do
21:37
searches their primary navigation so
21:40
we just have to keep that in mind run bank
21:43
one circle your question dunno how much time you got
21:47
yeah let’s do it haliti Brandon
21:50
how much effort in time which you recommend putting into building an
21:54
online relationship for SEO purposes before asking for something
21:58
for example reblog post following on social commenting on things
22:02
banter back and forth okay said
22:07
this is actually a really hard question I reason is
22:10
almost something commit this way this is akin to asking
22:15
I’m how much time do you think I should get
22:20
I should spend getting to know I a guy or a girl
22:23
before asking out on a date
22:26
a a you know it’s that it really is the same
22:29
really it really very very similar right am
22:33
dating relationships or magnify that and and create definitely ready but
22:37
this is this the same principle I’m and so sometimes
22:41
sometimes it’s just magic great there’s a connection forms really early on
22:45
and you feel like you can as a person out on a date right away
22:49
great and sometimes that happens in all my relationships to an
22:52
you know the first time you leave a comment on someone’s blog you just
22:55
you feel that connection between the two view that person responds
22:58
you fire over any email you go hey you know I know sadly but
23:02
I think we should work on this thing together I think this is a powerful
23:04
partnership to be four men like yeah I feel it too
23:08
and sometimes you gotta feel your way through it I’m
23:11
and you know there’s nothing but
23:14
that I can recommend except you know I keep working that empathy muscle
23:18
and and see if you can hmmm
23:21
flex at a point where you you know really understand how online
23:24
relationships work
23:27
to write sorry for not having a more clear and
23:31
it’s less answer for that but have what’s your opinion journal so what’s
23:35
your opinion on repo sync viral posts
23:37
and say ninety percent original content 10 percent
23:41
creation and comments and then reach weaning Facebook posting and Google+ in
23:46
back to your site
23:48
okay I should I think I know what you’re asking Germanotta
23:51
let me see if I got this right by providing an example so let’s say I see
23:54
a
23:55
I’m a a visual Inc you know that does really really well
24:00
on social media and it comes from
24:04
you know somebody else’s blog and so I decide hey you know what actually
24:08
have some interesting things my own dad that visual and some
24:11
you know some contacts and add some additional concepts and I want extract
24:14
out some things
24:15
I’m gonna post this on my site give them credit link back to their site
24:18
I’m and I mean add my thoughts and a you know
24:23
my content as well I’m gonna put on my blog and I’m gonna
24:26
share that all over the web absolutely did legitimate totally
24:30
which in fact probably will be really appreciated
24:33
by the person who originally put together the information on the poster
24:37
the visual whatever it is
24:39
I think the only time this becomes dangerous is when I’m
24:43
you know you’re really trying to hijack something from someone else so you know
24:47
you take something
24:49
officials a good example right you take a official media to
24:53
graphic or a picture or an animated guest and you remove the watermark
24:57
and you put on your side and you know your I’m your credit to them is very
25:01
small and hard to find or nonexistent at all and you
25:04
you try and take credit for that yourself as though you were the creator
25:07
of it
25:08
Dec it’s dangerous am people remember that
25:12
I’m they will find the original I’m when the original
25:15
all person complains you know it it goes very badly and I i’ve seen a lot of
25:19
folks
25:20
I’m suffer from this I think this is actually one of the reasons that people
25:23
like BuzzFeed in The Huffington Post are having a harder and harder time
25:28
with each piece of content they put out I’m getting people to share a link to it
25:32
you know it’s not as easy for them as as he used to be which was just publish and
25:35
and people shared
25:36
now their skepticism and am judgment because they’ve
25:40
fifty can a lot of other people’s work and made it their own
25:44
great Maria or
25:48
any has a question okay Danny
25:51
yes what’s your strategy to overcome not provided traffic
25:54
don’t see how your efforts in keywords are working
25:57
I Danny I do to fix the number one thing I do is I track my rankings and I know
26:02
that
26:03
rank tracking is not perfect and certainly not as good as am
26:07
a that other stuff but in combination with
26:10
tracking hi landing page traffic sent by search engines
26:14
I can serve mashed those two together and getting approximate sense
26:18
how valuable targeting particular terms phrases or group of terms and phrases
26:23
I is for me and that unit that’s good enough to let me know
26:28
hey it’s real you know SEO tools are still work focusing on as a as a keyword
26:33
as a broad set of keywords and I’m and maybe something like
26:37
a you know content marketing software is not so affected
26:40
to thats those are the two things idea the contract and models as well
26:46
yet rated sin mas analytics and in fact haven’t the marginal X team has a new
26:50
algorithm that their
26:51
launching in the next now little while I I don’t know exactly how long but term
26:57
thats actually trying to predict IQ were not provided to give you back to keyword
27:02
information:
27:03
protectively it will be perfect either but it’ll be sort of our best
27:07
guesstimate
27:08
after terms and phrases that we think they’re sending traffic to a page
27:11
now some like a week or two yes
27:15
enough Brandon half my niece briefs link builders is tough
27:19
no kidding up where do you look and how do you attract them
27:24
so I I actually don’t always go after and I don’t
27:28
always advise businesses to go after experience think builders
27:31
I I think it it certainly can be valuable to finance folks but Tom
27:35
a lot of the time a great you know partnership business development
27:40
I even a salesperson I’m a community person community people are
27:45
fantastic at best those sort of relationship builders
27:48
inside your company can become great link builders
27:52
I’m and and really this is about this is less about
27:56
hey let’s go out and find all the open place on the web or you could possibly
27:58
get a link and more about
28:00
let’s do things that create value around our brand that also happened to carry a
28:05
link
28:06
and that’s you know Google is trying to shut down link building
28:10
but they still want to reward link earnings
28:13
right doing things that that shows Google that shows the world that
28:17
you are worthy of a link and giving it to you and so you I really encourage
28:21
marketers to think of themselves as needing to link earning
28:24
and not link building arms
28:28
and I think a lot of time that is more effectively done
28:31
in-house you can go out and you know get a consultant
28:35
I’m who has some experience and M get them to train up your internal folks
28:40
spend some time with them that can help out but
28:44
yeah I would be might act
28:47
hmm David Arseneault is it more beneficial to have multiple Google+
28:51
authors
28:52
on a small companies block or one Google+ author that has more followers
29:00
it’s probably a wash David I’m you know and Perry
29:03
and highly dependent right it’s not Tom like I said Google doesn’t yet have an
29:07
of a ranking system so it’s not like they look at a blog may go well this
29:10
author contributed that either contributed in this one dead and so
29:13
rank the content from this blog an appearance that here
29:17
that that have gone on yet I and
29:20
I don’t know honestly for sure whether well in the future bites
29:23
at the way I think about this is if you have people who are producing
29:27
her content that’s truly valuable that you really want on your blog that you
29:31
know your potential customers and
29:33
influence have your potential customers I’m are going to enjoy
29:36
then great get them contributing and if dats
29:40
not the case then don’t have those people contribute and I wouldn’t worry
29:43
about
29:44
multiple authors and how many followers they have in those kinds of thanks
29:47
doesn’t come naturally care and I wanted in this out with one big questions
29:52
majors your years what is your strategy for 2014 or what she looks for
29:57
hard to make things improve our sites and
30:01
rankin all that do before going in well I guess who hadn’t
30:04
answer that question 10 yeah
30:08
you know so for me I think 2014 is
30:12
about a year of expansion and overlap
30:16
right and what I mean by that is I’m the job SEO has got much bigger than just
30:22
doing SEO right classic like you’re targeting and
30:25
and in research and on page optimization and Celtic it’s gotten to a point where
30:29
all the things I do for social
30:31
impact my SEO all the things that I do for content
30:34
impact my SEO all the things I do our own community building impact massey
30:38
everything I do around SEO impacts
30:40
content and community and social and all these other inbound channels
30:44
and SOHO I’m you know as we look at our 2014 we really think about
30:49
executing in multiples are these channels not
30:52
focusing exclusively on one and then trying to measure and
30:56
I’m concentrate on the overlap between them in find the ones that are really
31:00
driving the flywheel
31:02
right that are creating are consistent recurring value
31:06
and where we can push a little and get a lot of value outta the host
31:09
across channels so I still it cools down see
31:13
said user user or in yessir user experiences is a huge part of this
31:18
but I think that you know the connection between
31:22
you produce a piece of content it gets shared socially the people who
31:26
you interact with and engage with and community fashion are more likely to
31:29
amplify it that implication urs you links that helps you rank well
31:33
if you chose good keywords tacking also correlate with people’s interests which
31:37
means it goes further on social which
31:39
bolsters your community next time and now you have a bigger on israeli justice
31:42
the cycle over and over and over again if things building on each other
31:48
yeah did you see the question I selected who’s looking for the Holy Grail
31:52
I wise in trading a high quality guest post considered link
31:56
earning anymore what about the Raiders labor
32:00
it’s not high quality its editorial control
32:05
right what Google saying is a high-quality
32:08
guest post which by the way is you know am
32:11
everyone’s opinion about what high quality means is different right
32:15
I’m but here
32:18
hat mac n cheese his interpretation was buried a
32:23
when that blood worse is what is called me up to
32:26
it’s not hot hot so if you have a very tough
32:29
editorial gauntlet to get through in order to have the content published
32:33
then it is it will probably count left
32:36
not much of a garlic nuns then NHA
32:40
and don’t worry about it 0
32:44
what is the best SEO strategies for 2014 show me the Holy Grail
32:48
well so there’s this one meta tag that if you just put that in the top it all
32:51
your page is ranked number one for everything I can tell you what it is
32:54
I’m sorry well well wears a white were
32:59
I for share
33:04
are sworn to secrecy should sure her right arm
33:07
I think that’s it are I do I ask you if you would mention Moscow on
33:11
arm I’m going to try and be there and I would like to know
33:15
up what it’s all about and what to expect yes oh you know with
33:18
with mask on it some it a keynote style
33:22
a conference so we have in a similar the best and brightest presenters
33:27
bringing their best material oftentimes put together a lot of unique research in
33:31
content just for their presentations a mask on and what we do is
33:34
you know myself another 134 other mothers here
33:38
arm go to a lot of events we see a ton of speakers
33:41
and a mask on his invite only so you can’t pitch to come
33:45
to come and speak you basically you know
33:48
if we or someone our network sees you thinks that you were absolutely an
33:52
amazing remarkable speaker
33:54
I’m on a on a particular topic that we think marketers are interested in
33:59
we will invite you will fly you out whoops will put you up
34:02
I’m and now and we’ll ask you to bring some your best option because that
34:06
how we’ve been able to really a tractor you know build a phenomenal conference
34:10
is about to
34:11
seekers about twelve hundred attendees last year it’s in July it’s here in
34:15
Seattle Washington which is
34:16
a nice place to come and summer an Musso the winner
34:20
but now what’s it like now
34:23
rainy forty degrees you now gets dark at 4:30 p.m.
34:27
sauce not the greatest alright well I appreciate you taking our time
34:32
Obama its own these questions I can answer offline or order a
34:36
I’m up when you’re back to you on a the I’ll
34:39
I really really appreciate it’s been a real honour maybe I
34:42
back sometimes my pleasure thank you for having me our
34:46
relationship yet thank you take care
stay tune for next blog post and for new innovation manish namdeo
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s